Brand Identity for Back On Track
BRAND DESIGN
BACK ON TRACK
CLIENT VINTER
The railway industry is facing major recruitment needs in the future. The industry and its occupations are relatively unknown and many industries and companies compete for the same workforce. And then there is also the problem of the industry's bad reputation.
Working for Vinter and their Creative Director Magnus Ahlqvist we got to design the visual expression for the railway industry as a future employer in a modern and attractive way and thus get the target groups to become interested and eventually want to seek out the industry.
WORK INCLUDED
Brand Identity
Design System
Concept Development
Retail Design
Packaging Design
Art Direction
Product Design
Vehicle Design
#LOVEWHATYOUDO
To me the only way to do great work is to love what you do
Work more, want more and give more. It is an easy and client engaging formula proven time and time again to deliver great work for all clients of Bahkka. More is what makes me push through when the odds are stacked against me. Evertime I've failed I have always stood up and wanted more.
More challenges has meant more determination. More obstacles has lead to more revolutionary solutions. More misses has lead to more engaging stories.
I will never give up in the search for better solutions. I always want more.
Fredrik Johansson
Owner & Design Director
